COPYWRITER
CONTENT STRATEGIST 
TV ENTHUSIAST
 

“Word-work is sublime…because it is generative; it makes meaning that secures our difference, our human difference.”

Toni Morrison

My approach

My approach to every project is thoughtful, collaborative, and strategic. Good copywriting—no matter what the industry or subject—should strike the balance between a client's business goals and its audience's needs. My job is to find that balance (and sneak in a Golden Girls reference any chance I get).

My work

I’ve been lucky enough to work with some wonderful brands, and my clients include nonprofits, architecture and design firms, retail brands, celebrity estates, post-secondary institutions, travel and tourism organizations, and law firms.